How to 3x Your Profit by 2028

Let’s be real for a second:

You didn’t start your agency just to be busy.

You started it to build something profitable. Scalable. Valuable.

But somewhere along the way, most founders get trapped in the grind:

Revenue goes up → costs go up → fulfillment drags → margin disappears.

So here’s the plan:

Let’s triple your gross profit in the next 36 months.

Not your revenue.
Not your team size.
Not your office space.

Your profit.

Because profit = power.
It funds your freedom, your future investments, your peace of mind.

Let’s break it down:

Step 1: Set a 3-Year Gross Profit Target

Forget top-line vanity for a sec.

Gross Profit = Revenue – Fulfillment Costs (freelancers, contractors, COGS, etc.)

If you're at $1M gross profit today, aim for $3M by Jan 2028.

Why?

Because gross profit is what pays for growth.
Not cash flow. Not pipe dreams. Not hope.

This becomes your internal compass, your "hell yes" or "hell no" filter.

Step 2: 3% Monthly Gains → Massive Compounding

Big goals don’t fail because they’re hard.

They fail because they’re vague.

Here’s the move:

Break your goal down into 3% monthly profit gains.

Just 3%.

That’s it.

If you hit that consistently, you'll hit 2.4x in 36 months.

And with a few sharp moves, you’ll fly past that.

Track it monthly.
Review it quarterly.
Incentivize your team to chase it like a leaderboard.

Miss a target?

Don’t spiral. Diagnose.

→ Was it a volume issue or margin leak?
→ Delivery lag or sales slowdown?
→ What lever didn’t get pulled?

It’s not about perfection — it’s about course correction.

Step 3: Profit > Revenue. Always.

A $5M agency with $3.5M in delivery costs?

That’s just a stressful job.

A $3M agency with $2M in gross profit?

That’s a cash-flowing asset.

Here’s the play:

→ Rank every offer and client by profitability
→ Double down on the top 20%
→ Reprice, restructure, or kill the rest

This isn’t cost-cutting. It’s focus.

And it’ll change the way you build forever.

Track these 3 numbers weekly:

✅ Gross Profit $
✅ Gross Margin %
✅ GP per Client / per Employee

If those aren’t trending up, your growth is cosmetic.

Step 4: Cut the fat. Build the machine.

What not to do:

❌ Undercut on price
❌ Scale fulfillment without streamlining
❌ Keep legacy clients out of guilt

Those are margin killers, even if your revenue looks sexy.

What to do:

✅ Raise your best offer prices
✅ Productize fulfillment
✅ Negotiate vendor & contractor rates
✅ Automate admin bloat

Every 1% of cost you save = pure profit back in your pocket.

Want help mapping this out?

We build these systems inside 7–8 figure agencies.

If you want me to walk you through how to 3x your profit without burning out...

Reply with “3X PROFIT” and I’ll show you the exact structure I use to triple the revenue in my agency.

All the best,

Stefan