- Stefan Katanic
- Posts
- It’s not “how” problem — it’s a “who” problem
It’s not “how” problem — it’s a “who” problem
Most agency owners are stuck because they’re asking the wrong question.
Most agency owners are stuck because they’re asking the wrong question.
They keep saying:
“How do I build better systems?”
“How do I run better ads?”
“How do I scale without breaking everything?”
So they spend hours inside Notion.
Weeks watching YouTube tutorials.
Months duct-taping systems together.
Meanwhile—someone already built the exact system you're struggling with.
They failed 100 times, solved the problem, and productized it.
You just haven’t met them yet.
But you’re still thinking like a freelancer.
Still addicted to doing it all yourself.
Here’s the truth that changed my business forever:
It’s not a “how” problem. It’s a “who’ problem.
Stop building everything from scratch. Start acquiring.
If you spend 6 months trying to “figure out” how to fix your fulfillment system…
…when someone else already spent 10,000 hours building a scalable machine…
…you’re not being scrappy.
You’re wasting time.
You could’ve:
• Partnered with them
• Acquired them
• Hired them
• Merged with them
But you chose to suffer solo.
Because deep down, you still see yourself as a technician—not a CEO.
That might’ve worked when you were at $20k/month.
But now you’re at $1M–$3M.
And trying to do it all yourself? That’s the bottleneck.
Smart founders don’t ask “how.”
They ask:
Who already solved this?
How do I bring them in?
How do I align incentives and let them run?
Because the top 1% don’t build alone.
They find the right who—and plug into speed, leverage, and compounding returns.
This is why I created the Strategic Agency Growth Blueprint.
It’s not a course.
It’s not theory.
It’s a 6-month partnership to restructure your agency into a sellable, scalable machine.
If you’re between $1M–$3M, here’s what you’re probably feeling right now:
You’re the bottleneck in ops and delivery
Your backend is chaotic or bloated
You have good revenue—but terrible margins
You want to scale (or exit), but you don’t know how
Here’s what we do:
Phase 1: Strategic Roadmap (Weeks 1–4)
• Define your agency's endgame: scale or exit
• Full audit of financials, ops, delivery, and offer positioning
• Build your strategic plan to 2x revenue and valuation
Phase 2: Profit + Operations Optimization (Weeks 5–16)
• Implement a profit-first financial model
• Track unit economics + eliminate cost leaks
• Build systems that support growth without breaking
Phase 3: Scale or Exit Strategy (Weeks 17–24)
• Build outbound + inbound acquisition engines
• Prepare your agency to be acquisition-ready
• Connect with M&A partners for funding or exit paths
You’ll get access to:
Bi-weekly strategy calls
Weekly agency review check-ins
Financial & operations frameworks
M&A resources and network introductions
Deal structuring and negotiation templates
This isn’t for beginners.
This is for agency owners who are already winning—and want to win bigger, faster, and with a clear path to wealth.
If you’re tired of the grind, the plateaus, and the $100K/month hamster wheel…
And you’re ready to run a real business, not just an expensive job…
Then this is for you.
Ready to build an agency that runs without you?
Just reply to this email with “WHO” and I’ll send over the details.
Let’s build something worth selling.
– Stefan